Client Service: Keep up with your clients’ businesses, industries and competitors and use your knowledge to identify and respond to relevant trends to add value to your client’s business. Take the lead in managing client relationships and account teams. Be your clients’ day-to-day contact, counselor and strategic thinker. Apply your knowledge and keen observation to offer expert advice, views and direction.
Strategy: Possess the knowledge to develop an IC strategy that creates value and meets client objectives. Collaborate with senior colleagues in building, evaluating, implementing and measuring IC plans.
Media: Monitor and report on media trends. Make recommendations to strengthen IC programs. Own relationships with media members who cover your clients’ industries and businesses to optimize channels. Help develop media strategies and research, write and pitch stories.
Digital: Stay current on social media channels, trends and analytics tools. Make recommendations to strengthen our capabilities and client programs. Help develop and oversee digital media strategy execution. Oversee development of content for multiple channels to support brand strategies and appeal to target audiences.
Creativity: Look for the new and unexpected and use BCW proprietary tools to make that happen, such as the Creative Catalyst Network and Digital Catalyst Cards. Be curious. Observe the world around you; note the latest trends in media, culture, fashion, etc., and apply them to clients’ programs. Lead and participate in brainstorming meetings and contribute ideas based on research and insights.
Brand and Insights: Working with the Brand and Insights Group, understand research including BCW’s proprietary BAV and how brand and consumer insights affect development of plans and new business presentations. Identify key insights from research and use them to develop storylines for media.
- Ability to work in a demanding environment under pressure whilst still being organised
- Excellent client servicing, written and presentation skills
- Extensive knowledge of the PR & Media industry
- Maintaining quality whilst delivering to tight deadline